SunnySideUp is a brand transformation agency. We work with organisations at the point of change. Those looking to challenge, disrupt, evolve, or reinvent the world around them.
Our work sets organisations up for the future. It’s designed to navigate periods of growth and transformation. We create brands that lead change, connect communities and shape culture.
Our award-winning creative team of brand strategists, designers and copywriters are specialists in helping organisations transform, lead and connect. They have built careers locally and internationally, creating brands for large and small, emerging and complex organisations.
We believe in creating exceptional, strategic work that drives impact - within teams, cultures and communities. In doing work that’s positive, inspired, high-end and results-driven.
We create brands for organisations in the culture and for-purpose spaces.
Ronald McDonald House Charities
Aboriginal Health and Wellbeing Clinical Academic Group
Kids Cancer Centre
iknowho
Sydney Children’s Hospitals Foundation – Employee Value Proposition
Maridulu Budyari Gumal
Sydney Children’s Hospitals Foundation
Children’s Hospital Foundation
-
Aboriginal Health and Wellbeing Clinical Academic Group
Australian Brandenburg Orchestra
Australian Health Research Alliance
The Benevolent Society
Cancer Clinical Academic Group
Children’s Hospital Foundation
Creators of Peace
iknowho
Kids Cancer Centre
Maridulu Budyari Gumal
Ronald McDonald House Charities
Sydney Children’s Hospitals Foundation
SCHR Respiratory Department
Succeed
Ophthalmic Consultants at St Vincent’s Clinic
Our brand process helps organisations clarify their purpose, communicate their difference, and connect with the right people.
It’s a process that integrates strategic thinking with creative expression. We make sure the story a brand tells matches its strategic direction. And that it’s credible, accurate and compelling.
Connect with research.
Our research reveals what organisations can’t always see. We uncover why an organisation matters, where it sits within the competitor landscape, and how audiences will connect with its people, purpose and culture. Our insights lead us to the heart of an organisation. We use this to craft stories of transformation, inspiration and impact.
Lead with strategy.
We work in a way that’s both considered and creative. Experienced and intuitive. And we use this to build strategies that are valuable and insightful. That align an organisation’s people around its purpose. And clarify how they will achieve its vision.
Inspire with creative.
We believe in doing work that’s smart, thoughtful and beautiful. That combines research and strategy, talks to the right people, rallies them around a brand’s cause, and calls them to action. The result is a creative brand that accurately reflects an organisation’s strategic ambition.
Move with execution.
Empowered organisations have the tools to express their vision with clarity and consistency. Each piece of brand collateral we create - every image, design or content piece - must achieve two things: it must talk on an organisation’s behalf, and it must move people towards change.
Awards
We have won 24 national and international awards for branding, strategy and design.
-
Gold | Transform Awards ANZ | Best strategic or creative development of a new brand
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
-
Design Excellence | Australian Good Design Awards | Communication design branding and identity
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: GOV Design Awards | Graphic design – identity and branding – community
Gold | Indigo Awards | Branding
Silver | Indigo Awards | Branding
Platinum | Muse Creative Awards | Branded content
Gold | Muse Creative Awards | Branded content
Winner | Transform Awards ANZ | Best overall visual identity
Gold | Transform Awards ANZ | Best brand evolution
Gold | Transform Awards ANZ | Best visual identity by a charity, NGO or NFO
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector
-
Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community
Bronze | Transform Awards ANZ | Best use of copy style or tone of voice
Bronze | Transform Awards ANZ | Best creative strategy
Bronze | Transform Awards ANZ | Best strategic or creative development of a new brand
Bronze | Transform Awards ANZ | Best visual identity by a charity, NGO or NFP
Finalist | AGDA Design Awards | Design Effectiveness
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community
Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community
Start, expand or grow your brand.
Phone
+61 2 9660 5376