SunnySideUp is a brand transformation agency. We work with organisations at the point of change. Those looking to challenge, disrupt, evolve, or reinvent the world around them.   

Our work sets organisations up for the future. It’s designed to navigate periods of growth and transformation. We create brands that lead change, connect communities and shape culture.

Our award-winning creative team of brand strategists, designers and copywriters are specialists in helping organisations transform, lead and connect. They have built careers locally and internationally, creating brands for large and small, emerging and complex organisations.

We believe in creating exceptional, strategic work that drives impact - within teams, cultures and communities. In doing work that’s positive, inspired, high-end and results-driven.

We create brands for organisations in the culture and for-purpose spaces.

Ronald McDonald House Charities

Aboriginal Health and Wellbeing Clinical Academic Group

Kids Cancer Centre

iknowho

Sydney Children’s Hospitals Foundation – Employee Value Proposition

Maridulu Budyari Gumal

Sydney Children’s Hospitals Foundation

Children’s Hospital Foundation

  • Aboriginal Health and Wellbeing Clinical Academic Group

    Australian Brandenburg Orchestra

    Australian Health Research Alliance

    The Benevolent Society

    Cancer Clinical Academic Group

    Children’s Hospital Foundation

    Creators of Peace

    iknowho

    Kids Cancer Centre

    Maridulu Budyari Gumal

    Ronald McDonald House Charities

    Sydney Children’s Hospitals Foundation

    SCHR Respiratory Department

    Succeed

    Ophthalmic Consultants at St Vincent’s Clinic

Our brand process helps organisations clarify their purpose, communicate their difference, and connect with the right people.

It’s a process that integrates strategic thinking with creative expression. We make sure the story a brand tells matches its strategic direction. And that it’s credible, accurate and compelling.  

 
 
 
 

Connect with research.

Our research reveals what organisations can’t always see. We uncover why an organisation matters, where it sits within the competitor landscape, and how audiences will connect with its people, purpose and culture. Our insights lead us to the heart of an organisation. We use this to craft stories of transformation, inspiration and impact.

Lead with strategy.

We work in a way that’s both considered and creative. Experienced and intuitive. And we use this to build strategies that are valuable and insightful. That align an organisation’s people around its purpose. And clarify how they will achieve its vision.

 

Inspire with creative.

We believe in doing work that’s smart, thoughtful and beautiful. That combines research and strategy, talks to the right people, rallies them around a brand’s cause, and calls them to action. The result is a creative brand that accurately reflects an organisation’s strategic ambition.

Move with execution.

Empowered organisations have the tools to express their vision with clarity and consistency. Each piece of brand collateral we create - every image, design or content piece - must achieve two things: it must talk on an organisation’s behalf, and it must move people towards change.

 

Awards

We have won 24 national and international awards for branding, strategy and design.

  • Gold | Transform Awards ANZ | Best strategic or creative development of a new brand

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

  • Design Excellence | Australian Good Design Awards | Communication design branding and identity

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Sydney Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: GOV Design Awards | Graphic design – identity and branding – community

    Gold | Indigo Awards | Branding

    Silver | Indigo Awards | Branding

    Platinum | Muse Creative Awards | Branded content

    Gold | Muse Creative Awards | Branded content

    Winner | Transform Awards ANZ | Best overall visual identity

    Gold | Transform Awards ANZ | Best brand evolution

    Gold | Transform Awards ANZ | Best visual identity by a charity, NGO or NFO

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

    Silver | Transform Awards ANZ | Best visual identity from the healthcare and pharmaceuticals sector

  • Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Australian Design Awards | Graphic design – identity and branding – community

    Bronze | Transform Awards ANZ | Best use of copy style or tone of voice

    Bronze | Transform Awards ANZ | Best creative strategy

    Bronze | Transform Awards ANZ | Best strategic or creative development of a new brand

    Bronze | Transform Awards ANZ | Best visual identity by a charity, NGO or NFP

    Finalist | AGDA Design Awards | Design Effectiveness

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

    Silver | Better Future Awards: Wild Design Awards | Graphic design – identity and branding – community

 

Start, expand or grow your brand.

 

Phone

+61 2 9660 5376